The Paradox of the Middle of the Market

Is your school busy trying to continue to meet "the middle of the market"? Here's a post from Seth Godin today on this topic.

Basically, targeting the middle of the market is one of the most challenging ways to keep your school afloat in today's marketplace. "The middle" is not the leading edge of the market, but rather the realm of complacency and "good enough" attitudes. Think of the implications for your school if this is your target audience...