"Opus ipsum loquitur" -- "the product speaks for itself."
In an age when "edu-speak" substitutes for clarity of thought and precise communication regarding education, we in independent schools need to remember that our product, an articulate and well-rounded graduate, speaks for him/herself.
As Simon Caulkin writes in the May 9 (2011) issue of Business Education (supplement to the Financial Times) about management and management-speak, "The less the products can speak for themselves and the more the work has to be done by words and appearances, the more likely both are to be fake. The result is an arms race in which more means less and loudest signifies least" (12).
In education, simple talk ("the truth", plain and clear, about our product) is always "explosive and revolutionary" (Caulkin, 12).
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